Head of CRM (Chile) for Growe

Growe has been a pioneering force in the iGaming industry since its inception in 2019. Our journey has seen us evolve from a modest startup with 10 employees in one location to a powerhouse of nearly a thousand professionals spread across 7 regions. Specializing in launching and developing iGaming brands in emerging markets such as Africa, Asia, and Latin America, Growe has achieved remarkable success, adding over 300 employees and 3+ new locations to our map annually. Our main hubs are located in Warsaw, Dubai, and Cyprus, with operational centers expanding into Tanzania, Ghana, Sao Paulo, and Chile. Originally an exclusive representative for the PariMatch brand known as PMI, we now represent multiple brands, develop our own platform, and introduce innovative payment solutions. We are on the lookout for a dynamic digital advertising specialist to join our fast-growing team.

While growing new markets and extending our teams we are looking for a Head of CRM (for a Chile region)

Growe welcomes those who are excited to:

• Lead, inspire, evolve the CRM team to promote Brand expansion;
• Be responsible for strategic promotional planning: developing, planning and implementing promotions and campaigns;
• Drive strategic requirements for best practice retention, loyalty tools, and processes;
• Influence CRM product road maps to ensure the team has the required tools and features to execute promotions;
• Ensure that promotions are consistent, attractive, cost-effective, relevant, and when applicable aligned with other marketing and product initiatives;
• Design, plan, execute, and measure a road map of tests across communication channels in order to meet revenue targets and improve the customer experience;
Analyse and optimize campaign performance, reporting on the effectiveness of CRM activities to the stakeholders.

We need your professional experience:

• 4 years of work experience in a strategic CRM role;
• Management experience is a must;
• Experience with sports betting is a must;
• Experience with advanced Marketing Automation tools such as Salesforce,
• Optimove, Solitics is highly desirable;
• Interest and knowledge of Casino games is highly desirable;
• Level of English not lower than Upper-Intermediate.

We appreciate if you have those personal features:

• Excellent cooperation and coordination skills, combined with strong integrity;
• Strong leadership and management skills;
• Strong analytical skills;
• Strong organizational and prioritization skills.