Product Marketing Manager

We are looking for a Product Marketing Manager to work on our flagship product - TMetric. TMetric is a SaaS product that operates 24/7 and serves clients from all over the world. The service includes a web application, a browser extension, a cross-platform desktop client and mobile applications.

Responsibilities

• Analyze marketing strategies, current and promising development areas
• Build a profile of the target audience (TA): collect information from open sources, conduct research, focus groups, etc.
• Plan and participate in the launches of new products and releases
• Create a product development map together with the development team
• Present the product within the company and for external audiences (negotiations with clients, industry exhibitions, conferences, and meetups)
• Provide product pricing recommendations based on analysis
• Monitor and research product reviews from customers
• Develop and implement the product promotion strategy together with the Development, Marketing, PR, Sales, Partnership teams
• Investigate metrics and growth areas in various channels (product pages, social media, and events)
• Implement and improve plans to attract traffic and its conversion
• Develop, oversee, and optimize marketing budget expenses
• Manage the full cycle of production and placement of content for promotion
• Coordinate actions and implementation of projects with top management and stakeholders
• Establish a task pool for various teams in Jira based on developed plans
• Collaborate with the User Acquisition, PR, SMM, SEO, Link Building, and Event teams
• Support the Sales department by preparing the presentation of new products and developing tools and events to increase sales efficiency
• Provide regular reports on the effectiveness of promotions to stakeholders and the team
• Generate weekly operational marketing reports
• Organize and support a unified document flow system for working on projects
• Create a table of improvements within OKR
• Upload and update project plans, cases, and presentations in Confluence

Requirements

• 4+ year of experience as a Product Marketing Manager
• Upper-Intermediate level of English or higher
• Skills in working with traffic channels (e-mail, SEO, AdWords, catalogs, etc)
• Expertise in promoting on social media platforms (Facebook, Instagram, YouTube, and messaging apps)
• Competence in segmentation, analysis, interviews, surveys, focus groups, and research
• Skills in content management both online and offline
• Proficiency with goal setting tools (SMART, creative brief, and project passport)
• Experience with planning tools such as Gantt and WBS
• Skills in budgeting, cost control, and optimization
• Experience with Excel/Google Sheets and PowerPoint/Google Slides
• Knowledge of marketing automation tools
• High-level mastery of advertising analytics tools
• Understanding of basic UI/UX concepts

Working conditions

• Flexible working hours
• 19 working days of annual vacation
• 15 working days of sick leave
• Medical insurance coverage
• In-house English courses
• Opportunities for professional and personal development (50% tuition fee coverage)
• Various activities: corporate parties, team-building events

Please note that due to exceptional circumstances such as being under martial law, some of the mentioned benefits and provisions may be subject to temporary limitations or adjustments.

Your qualifications, experience, and commitment to what you do will be paid accordingly.

Arrange yourself a flexible schedule with no overtime to improve your work-life balance.

What is more, once you pass the 2-year mark at Devart, this number will be increased to 21.

5 of them do not require any medical confirmation and can be taken at any moment.

Receive a special Elite medical insurance package that covers 200,000 UAH per year.

We provide you with all the hardware and software you might need for productive work.