Retention Manager

7 May 2024

Ukraine

Marketing Operations

About Bitmedia Labs:
Bitmedia Labs - an international product IT company, has been in the industry since 2014, effectively functioning on a worldwide scale with a crew of 100+ ambitious and highly skilled professionals, creating successful projects in domains such as online advertising systems for the crypto space, blockchain games and NFT products.

Requirements:

• At least 1 year of experience in a relevant position as a retention manager;
• Experience in copywriting and content development;
• Knowledge of English at B2 level;
• Skills in working with email campaign managers (HubSpot, MailChimp, ActiveCampaign, Sendpulse, SendGrid);
• Skills in working with Google Analytics and other analytics systems;
• Understanding of the fundamentals of digital marketing and email marketing.

Responsibilities:

• Development of retention strategies, personalized communication, and their implementation for different audience segments;
• Working with channels such as email, web-push notifications, pop-ups, etc.;
• Analytics of retention metrics and timely adaptation of strategies according to indicators;
• Segmentation of audience databases and building automated email sequences;
• Collecting feedback from users and measuring the level of product satisfaction;
• Launching advertising campaigns and constantly improving metrics;
• Creating and testing email templates and continually improving the content of emails;
• Conducting A/B testing of campaigns;
• Analyzing and reporting on the work conducted;
• Collaborating with other marketing teams, product teams, and design departments.
  
  Hiring process:
• Intro call with a Recruiter - Interview with the Hiring team -Offer.
  
  We offer:
• Flexible work environment - you can work remotely anywhere or at our comfortable Hub in Kyiv;
• The 8-hours working day with a flexible schedule;
• Competitive salary based on your experience;
• Regular performance review and annual salary review;
• 100% paid sick leaves, vacation and holidays;
• Professional development tools (reimbursement of educational courses or workshops, conferences around the world);
• Ambitious team with a transparent communication and friendly atmosphere, no micromanagement;
• Apple equipment;
• Memorable gifts for holidays.