Group Brand Manager CPD

WHO WE ARE

L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together create meaningful impact.

In the LOréal Consumers Products Division, our mission is to democratize the best of beauty, which means bringing beauty to all. And for us, beauty must be sustainable. The Consumer Product Divisions holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, and NYX Professional Makeup. The Consumers Products Division is L’Oréal groups largest division made up of 30k employees worldwide."

KEY RESPONSIBILITIES

As a Group Brand Manager, you will be responsible for developing and managing the marketing strategy for an assigned category/brand/group of brands in line with the international brand positioning and country priorities to achieve the category/brands long-term and short-term KPIs, leading a team of brand managers and cross-functional collaboration.

• Development and implementation of the marketing strategy
• Driving category/brand growth by defining a 3-year strategy based on consumer and market insights, competitive landscape, local context and key business objectives
• Setting key priorities for brands/products and channels in line with the international strategy
• Manage the portfolio in a balanced manner, ensuring correct price positioning
• Manage and execute 360 marketing campaigns using an appropriate marketing mix (media, promo, influencer marketing, O+O animation, etc.) across multiple channels
• Budget knowledge and analysis of financial KPIs
• Managing the overall A&P budget, proper allocation between marketing tools and controlling the execution of various functions (trade marketing, digital, advocacy, CMI)
• Manage the research plan to identify clear market and consumer insights to inform business decisions
• Developing cooperation with business partners/functions of the company to build a broader business strategy (media, creative and digital agencies)
• Build, develop and lead a strong and talented team, enhancing their marketing knowledge and expertise.

YOUR FUTURE TEAM

You will have the opportunity to contribute to the development of brands in various beauty categories (skin care, hair care, colouring, make-up, deo) by managing one of the teams (3-4 people) according to the companys division. The best advertising campaigns, integrations with famous bloggers and stars you see on the screens will be your daily work, where you can show your potential and creativity.

YOUR BACKGROUND

• You are a marketing expert with at least 5 years of experience (preferably in the FMCG sector)
• University degree in marketing/economics
• Experience in implementing integrated marketing campaigns with a creative approach and involvement of various channels and digital tools
• Constant work with research, monitoring, interpretation of consumer and market data, identification of consumer trends and insights
• You have project management experience and a structured approach
• Quick adaptation to changing market trends, consumer behavior and business dynamics
• Experience in team management
• Experience in interacting with multifunctional teams, influencing skills to make effective business decisions
• English Upper-Intermediate

WHAT WE OFFER

• Join the leading Beauty Tech Company worldwide with official employment, competitive remuneration, and global profit-sharing opportunities.
• Develop in the place where you can contribute to something bigger and grow beyond your potential! Numerous social initiatives of various scales implemented by LOréal Ukraine are aimed at solving environmental and social problems, as well as gender inequality in business and science. Since the beginning of the full-scale invasion, the company has been supporting those affected by the hostilities.
• You will get: comprehensive health and life insurance, exclusive discounts at L’Oréals internal product store and partner beauty salons, technical equipment, and additional vacation during challenging times.
• Embrace a dynamic environment where you have unlimited access to learning platforms and development courses, including local and international trainings, Coursera, LinkedIn Learning, and BUZU.
• Thrive in an international company by realizing your ideas while collaborating with industry experts to elevate your professional expertise.
• Experience a hybrid work schedule, offering the flexibility to work either in the office with shelter (Kyiv, Business Center “Magnett”) or remotely.

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