Product Marketing Manager

Skylum allows millions of photographers to make incredible images faster. Our award-winning software automates photo editing with the power of AI yet leaves all the creative control in the hands of the artist.
Join us on our mission to make photo editing enjoyable, easy, and accessible to anyone. You’ll be developing products with innovative technologies, providing value and inspiration for customers, and getting inspired in return.

Thanks to our incredible team of experts, weve built a collaborative space where you can constantly develop and grow in a supportive way. At the same time, we believe in the freedom to be creative. Our work schedule is flexible, and we trust you to give your best while we provide you with everything you need to make work hassle-free. Skylum is proud to be a Ukrainian company, and we stand with Ukraine not only with words but with actions. We regularly donate to various organizations to help speed up the Ukrainian victory.

Requirements:

• 2+ years of product marketing experience in a product company
• Experience with B2C products, GTM planning and execution, competitive analysis, pricing, and monetization testing
• Positioning, value proposition, key messaging, and content creation management experience
• Product/features launch and promo campaigns management experience
• Deep understanding of different marketing channels, including e-mail, digital paid advertisement, SEO, PR, influencer, affiliates, etc.
• Strong analytical skills and capabilities, knowledge and usage of ROMI/ROAS, ARPU, LTV, CAC, Retention, Churn Rate, and other key metrics.
• Practical experience with analytical systems (Google Analytics, Tableau)
• Experience managing budgets
• Excellent written and oral communication skills
• Strong influencing and leadership skills; effective cross-functional collaborator and project lead.

Responsibilities:

• Drive a go-to-market strategy collaborating with functional marketing teams to deliver effective product acquisition and adoption campaigns
• Competitive analysis, market research
• Plan and manage disruptive and complex marketing campaigns that drive business impact
• Positioning, key messaging, value proposition development, and content creatives development coordination
• Initiate and control the creation of marketing copy, media, and materials
• User acquisition strategy development and channels management, collaboration with acquisition managers
• Close collaboration with the Product Manager contributing to product roadmap based on consumers feedback and competitive analysis
• Analysis of business performance with measurable outcomes and clear recommendations to cross-functional partners

What we offer:

For personal growth:

• A chance to work with a strong team and a unique opportunity to make substantial contributions to our award-winning photo editing tools;

• An educational allowance to ensure that your skills stay sharp;
• English and German classes to strengthen your capabilities and widen your knowledge.

For comfort:

• A great environment where you’ll work with true professionals and amazing colleagues whom you’ll call friends quickly;

• The choice of working remotely or in our office space located on Podil, equipped with everything you might need for productive and comfortable work.

For health:

• Medical insurance;

• Twenty-one days of paid sick leave per year;
• Healthy fruit snacks full of vitamins to keep you energized.

For leisure:

• Twenty-one days of paid vacation per year;
• Corporate events at least two times per year.