Junior Product Marketing Manager

Summary

We are seeking a professional Junior Product Marketing Manager who will be responsible for the product marketing strategy implementation within the company. This role entails understanding the market, target audience, and competition to develop effective marketing campaigns that promote the product’s features, benefits, and value proposition. The Junior Product Marketing Manager, in collaboration with the marketing team, ensures successful product launches, accurate ongoing promotion, and customer engagement.

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Responsibilities

Conduct market research and analysis to identify or expand target audiences for the companys offerings Demonstrate an understanding of the technical aspects and value propositions of the companys offerings in a networking domain for both potential and existing customers Conduct a thorough analysis of competitors offerings and regularly update competitive intelligence Craft and deliver key messages tailored to the profiles of target audiences Collaborate closely with marketing, business development and technical teams to achieve the companys objectives for product launches and content creation Develop and prepare high-quality service and product collaterals Monitor and ensure the accuracy and relevance of information regarding offerings and value propositions across the companys website, social media channels, partner platforms and other external resources Provide regular updates and communications to the marketing team regarding offerings and related developments

Requirements

Bachelors or Masters Degree in Marketing or related field of study At least 1 year of experience as a Product Marketing Manager in the IT industry Proficiency in both written and spoken English at an advanced or fluent level Critical thinking skills with a focus on continuous improvement Resilience and openness to constructive feedback Exceptional attention to details Excellent time management abilities and a proven track record of meeting deadlines Demonstrated success in launching software products in the US, EU and other markets would be a plus